Crest Beverage joined Reyes Beverage Group in 2009. With facilities in San Diego County and Imperial County, California, Crest Beverage services the largest craft beer market in the country, selling over 16.8 million cases to more than 5,080 customers annually in Southern California. We are considered a very special distributor to Reyes Beverage Group, as our operations stem from the marriage of two very successful, longstanding family businesses of the Reyes and Sourapas families.
At Reyes Beverage Group, we’re proud to be the largest beer distributor in the United States - and distribute a growing number of spirits brands, too. We deliver over 287 million cases annually to over 100,000 retail accounts across the nation. We are committed to being the distributor of choice by leveraging our scale to provide unparalleled service and continually striving to grow our customers’ profitability.
We’re dedicated to providing the best service to our customers and upholding our values while devoting resources to developing our employees’ skills and keeping them safe, all while striving to leave this planet better than we found it.
Reyes Beverage Group was the first company that started what is now known as Reyes Holdings. In 1976, fresh out of college, brothers Chris and Jude Reyes opened a small Schlitz beer distributorship in Spartanburg, South Carolina.
Within a year, the Reyes brothers added another distributorship in Savannah, Georgia. And by 1979, they moved the company’s headquarters to Chicago. There, they purchased a distributorship with a small share of the market and with their flourishing entrepreneurial expertise, transformed it into a powerhouse, helping Reyes Beverage Group grow to become the national leader it is today.
Never resting on success, Reyes Beverage Group is now comprised of 21 local beverage-alcohol distributorships across the country. But we didn’t get there all at once. With hard work, a strategic mindset and our customers’ and suppliers’ best interests in mind, we have grown our presence in the marketplace over the years while staying true to our values. To learn more about our individual distributors, visit Our Distributors page.
At Reyes Beverage Group, we prioritize people. We are committed to providing a winning culture that benefits our employees, customers, supplier partners and communities. As a leader in the beverage-alcohol industry, we put a heightened focus on responsibility, safety, wellness, training and development, employee engagement and community efforts.
In the past five years, our locations have won over 90 workplace of choice awards and we consistently achieve best-in-class employee engagement scores. Our growth means team growth, which is why we’ve seen a 96% recent acquisition retention rate, offer more than 260 functional and leadership training programs, and have promoted over 2,000 internal employees in the last three years. With attractive benefits, competitive compensation and a focus on upward mobility, we are proud of the workplace culture we work so hard to create and maintain, and with our people-first mentality, the opportunities are endless at Reyes Beverage Group.
Our team is a vibrant collection of great people built upon individual and diverse characteristics, values, beliefs, experiences, and backgrounds, all of which are reflected across our enterprise. In short, our vision is a team that truly reflects the communities we call home across the nation and the world.
Our vision is embracing our differences and similarities with a collective goal of striving for excellence in all that we do – in our operations, in the way we treat each other, and in our service to our customers, suppliers and business partners. We are committed to fostering an environment where all are valued, respected and encouraged to achieve their highest potential.
Watch the video below to learn more about our Performance Promise.
Reyes Holdings, L.L.C. is the holding company for three business units: Reyes Beverage Group, Martin Brower and Reyes Coca-Cola Bottling. Together, they create the Reyes Family of Businesses. Founded in 1976 by two brothers, Chris and Jude Reyes, Reyes Holdings remains a family-run business to this day and is one of the largest privately-held companies in the country.
Reyes Holdings is now a global leader in the production and distribution of food and beverage products and continues to focus on excellence in products and service in every stage of its operations. Today, their diverse workforce of hard-working individuals produces and delivers millions of cases of products to customers through the business units.
Reach out to us today!